Innovation advising and marketing research

EFFICIENCE MARKETING has created product-marketing programs that have proved their effectiveness :

• - research for new products and packaging,
• - development of new services,
• - research for names,
• - identification of new communication axes.

We have developed a whole series of structural and rational methods in order to improve creativity :

• - brainstorming,
• - challenge focalization,
• - provocation,
• - random input.

Creativity is the heart of every successful company. The creating process always comes from the same principle : « let one’s imagination free, then lead it through a concrete way »

In order to make better marketing and also global decisions, companies must first evaluate the performance of their marketing practices and programs, and the impact of their products/services on their clients. That’s why we carry out :

• - qualitative and quantitative concept tests,
• - product/service tests and clinic tests,
• - valuation of real size experimentations.

Thanks to several experiences and a specific methodology, EFFICIENCE MARKETING is able to determine the pertinence and the credibility of a project.