Customer satisfaction surveys

The main aims of the satisfaction survey are to :

• - define the clientele better (brand loyalty ratio, duration of customer relation, importance, occupation...),
• - measure global customer satisfaction on various services,
• - define customer needs and measure their importance.

The services to be evaluated and the needs that will be defined may concern :

• - placing of orders,
• - deliveries,
• - processing of complaints,
• - helpline (training, advising, follow-up, availability ...),
• - range of products,
• - commercial counseling (reception, information, counseling, promotion ...),
• - means of advertising and promotion (catalogue of products, specifications sheet, mailing, phoning, information booklet, POS Advertising ...).

EFFICIENCE MARKETING carries out customer and employee satisfaction surveys within the framework of the ISO 9001 quality standard :
The aims of these studies are to know :

• - the global satisfaction ratio on all the service providers,
• - the reasons of satisfaction and dissatisfaction,
• - customer’s expectations.

EFFICIENCE MARKETING, a wide range of marketing services : Customer satisfaction surveys, brand loyalty surveys, employee satisfaction surveys, shareholders satisfaction surveys, CRM (Customer Relationship Management), image surveys, notoriety surveys, brand loyalty, management consultancy, ISO 9001 quality standard approach.